Article directories are websites where articles are submitted, checked, and categorized. Well written articles are released for free distribution. Having an article released, it will now be available for the public to view. This is where article advertising comes in. Businesses who wish to advertise with practically no cost uses this strategy to distribute information about their products and services to the public. An article directory that has high credibility is often visited by millions of people. This alone can increase traffic for an authoring website. Bigger traffic means more people were reached and therefore, more potential customers.

Article advertising grew in popularity since most businesses are more likely to have websites. It is easy enough to link an article to a website. Articles are free and that is what people are after – free items. Most people would have favorite article directories that contain free articles about almost everything. Whether they are looking for a how to guide or reviews about something, this is one way to learn about things for free. And this is why advertisers started posting articles about their products. It will be easy for a person to come across such articles while searching for a related product. If the advertiser used the right keyword, this has high probability. If the person is interested enough, maybe he will contact the people behind the article and purchase something. This is why it is important for an article advertisement to be well written. It should hold the attention of the person reading it and explain well what the product is all about in an exciting way.